YouTube Marketing Tips for Beginners

YouTube marketing is not an unusual subject as it has been found to be a good source of income. All you need are videos which offer useful content and gain loyal subscribers.
If you are planning to start a brand or wish to promote your current one, you should never forget YouTube marketing in your list.

Find out five of the most effective marketing tips which can help those who are new to this field of advertising.

1. Your video should be simple and short

It is impossible to upload large videos to YouTube. As a rule, YouTube has a limit concerning the file size of videos which can be uploaded to the website. In line with this, try to keep your video simple and short. Additionally, majority of those who visit the site are not drawn to long and boring videos. Try not to exceed 5-6 minutes.

If you are an expert in your niche, 5 minutes is enough. Just make sure that your video takes in all the important details. If it is truly necessary for your video to be lengthier, you only need to split it up into shorter videos and upload each of them individually. Take note of these YouTube marketing tips – they’ll surely be helpful.

2. The content should be related to the Topic

With these YouTube marketing tips, it’s so easy to create effective YouTube videos. Relevance is one important factor to consider when creating your content. Your video should be related to your subject or niche. One thing’s for sure: People are going to key in queries related to your niche so make sure you make videos that are relevant and take in information that those people want or need.

A particular YouTube channel needs to focus on a single subject or niche. For example, all videos related to music have to fall under the music channel while videos related to business have to fall under the business channel. If you want to create videos on another niche, then you will have to set up another channel.

3. How to Brand Your Videos

If your content was your personal accomplishment, then it is best to brand it. How can you do this? It’s easy. Just make sure your videos feature your name, logo, and a link to your website.

Branding adds credibility and more importantly, people will be able to identify you in case your videos get shared to other people. This isn’t unlikely especially if you have succeeded in incorporating relevant content. Therefore if your videos are posted somewhere else, you will still receive the credit and the traffic because they have your mark on each of them. This article on YouTube marketing tips stresses the importance of branding your videos

4. Try giving them a laugh

Check out those comical videos on YouTube. Most often than not, these videos draw overwhelming website traffic every day. The reason is obvious – Who doesn’t enjoy a good laugh? Humor is one tool you can use to attract viewers or a targeted group. In fact, there are plenty of channels which had been successful in extending their message across by adding in humor in their videos.

If your videos are not interesting, then most likely people won’t want to waste time on them.

5. Promote your videos

The last part of this list on YouTube marketing tips discusses the importance of promoting your videos. You need to promote them well so people can see them. If you were a celebrity, then apparently, it would be a different case. There are several strategies which you can use to promote your content. First of all, you can email your peers and subscribers to inform them about your videos. You can also optimize marketing by using web 2.0 properties such as Hubpages, Squido, Weebly, etc, and publish your videos on them. You may also open a twitter account, or perhaps a Facebook fan page. Promote your video through ppc, joining forums, and posting blogs. There are several other means of promoting videos not mentioned in this article on YouTube marketing tips. The Web offers countless opportunities for you.

So let’s wrap things up.

For successful marketing with YouTube, all you need is concise and valuable content that contains your imprint plus good marketing strategies. Good luck!

Small Company Marketing Consultants – Why You Need One And How To Select One

Having spent many years working with small and midsized B2B and B2C organizations on their marketing and marketing communications strategies and plans, I believe I’ve got a good sense of the issues facing them. Generally, at the top of the list, is the lack of a real marketing plan. How is it possible that something so basic is missing? My conclusion is that, despite possessing the skill sets that drive their organization’s success, founders and/or management simply do not have:

Time to think about marketing at all, because there is always something “more important or urgent” that needs their attention;

A real understanding of the power of marketing and how it can significantly improve profits and return on investment (ROI);

The resources, budgets and people available – marketing and marketing communications is “unfamiliar and scary”, and there are always other areas that need support first;

The knowledge of how to seek out and evaluate professional marketing help.
These are concerns regardless of the type of organization – start up, early stage or established companies, and even nonprofits for that matter. And, without real planning upfront, many brands are operating with a “Ready, Fire, Aim” reaction to the marketplace.What Will Hiring A Marketing Or Marketing Communications Professional Do For You?In order to accomplish short and long-term objectives you need to develop a meaningful marketing strategy and an integrated marketing communications plan and tactics. At its core, having a professional marketing program will improve a brand’s profitability and ROI. This task is often outsourced, frequently with a part-time Chief Marketing Officer.The process starts with the outside consultant learning about the brand – its strengths and weaknesses, competition, distribution, business plan objectives, existing communication materials, employee involvement. During this learning period, the consultant also avails himself of any pertinent primary or secondary research. Most important, this period is also the time for establishing trust between the organization and the consultant.While some tasks may be completed directly during this learning period, an outside professional would use this knowledge to prepare:1. A marketing and marketing communications strategy, along with a positioning statement. The positioning statement is a succinct description of the core target audience to whom the brand is directed, and a compelling picture of how the marketer wants the audience to view the brand.Sound simple? Take a minute and answer these four questions about your brand:

The target audience, in very specific detail?

The category in which the brand competes, and its relevance to customers?

The brand’s benefit and point of difference?

A reason for the customer to believe – the most compelling proof?
The positioning statement is the credo for the brand to live by. All marketing and marketing communications should flow from this positioning and be understood by all employees, agents, partners and management.2. An integrated and holistic plan with tactical expressions – media programs; creative executions, including new and/or traditional advertising; public relations; content marketing (social media, articles, blogs, white papers, video); packaging; point of purchase; employee engagement; and, events.The use of internal or external staff to create the above will be directed and evaluated by the consultant or, if necessary, specialists may be recommended.3. Recommendations for primary or secondary research when clear cut answers don’t exist on specific subjects. Marketing depends on a complete understanding of the customers’ “wants and needs” as well as how they relate to your brand and competition. Not just what your staff thinks; rather, information. Facts beat opinion every time.4. A procedure of measurement and evaluation of the objectives of the agreed upon plan, as well as the established objectives to be accomplished with each target audience and marketing communication task. Benchmarking and on-going analysis is key to successful marketing programs, allowing for change or refinement as you proceed.5. A format for informing and discussing the reasoning behind the marketing planning, so that everyone in the organization understands why the specific strategies, plans and tactics were developed and implemented. The consultant becomes a “teacher” and the entire organization becomes brand advocates.Marketing consultants have increasingly become members of the C-Suite because of today’s turbulent and rapidly changing environment.What Talents Should A Marketing Consultant Have?Look for a consultant, full or part-time, who is:1. Willing to learn your business from the ground up and doesn’t have a “one size fits all” mentality;2. An established professional, with extensive experience across industries and brands in B2B, B2C and nonprofit organizations, large and small. Expand your horizons and don’t settle for experience in only your niche or industry;3. Media neutral and willing to embrace analytics to develop a variety of programs as well as to measure them. In today’s complicated marketplace, a consultant must understand new and traditional media, the difference between efficiency and effectiveness, “likes” vs. “sales”, the dangers of digital ad fraud, etc., etc.;4. Apolitical and willing to tell it like it is, so candor will flourish in your relationship. Having your consultant free to demonstrate the discipline of marketing and marketing communications will build trust and a meaningful partnership;5. Has an established network of marketing communications specialists who can be called in to provide solutions when necessary.The marketing and marketing communications strategic and tactical challenges of today are growing exponentially. But, as with our uncertain economic and political environment, putting your head in the sand isn’t a viable response. As Will Rogers said, “Even if you’re on the right track, you’ll get run over if you just sit there.”

How to Use Inbound Vs Outbound Marketing [Complete Guide]

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let’s start by understanding each of the marketing techniques, its strengths and weaknesses.What is Outbound Marketing?
Outbound marketing can be simply described as a straightforward business exchange proposition. “Hey there, want to buy my thing?” is your basic message and approach of outbound marketing. It’s the oldest and most fundamental part of any marketing strategy, and is also what non-marketers assume marketing is all about.Examples of outbound marketing include telemarketing (“cold calls”), paid mailings (both electronic and “snail mail”), advertising (banner ads, radio ads, billboards, etc.) and even door-to-door sales. It’s all about reaching out and pulling the prospect in.Strengths of Outbound Marketing
Not only is it the older and better polished set of techniques, outbound marketing generates sales leads almost immediately. It goes beyond saying that it’s no magic wand, but when it comes to “sealing the deal”, your go-to tools are those in your outbound toolbelt.1. Easier to measure ROI2. Quicker to show impact3. Potentially PersonalizedWeaknesses of Outbound Marketing
Many businesses and brands love outbound marketing for its quick and easily measured results. However, they equally hate the cost and too often the reaction of the target audience, which can easily manufacture a negative sentiment toward the brand.1. Intrusive2. Expensive3. Ineffective on its ownWhat is Inbound Marketing?
In short, the idea of inbound marketing is to create a pull effect to bring in pre-qualified leads instead of pushing intrusive messages.Inbound marketing activities include opt-in email marketing, content production and promotion, social media, and search engine optimization efforts (SEO), among other things.Using this method, a type of funnel is created with leads coming in at the top of the funnel (TOFU) and being “nurtured” down the funnel with marketing messages tailored to the stage that the lead is in until they are “ready” to be approached with a message directed to start the purchasing process.Strengths of Inbound Marketing
Though it existed long before social media and even online sales, the inbound methodology has taken over digital advertising by storm in the past decade. With growing banner blindness, do-not-call lists and the rising cost of users’ attention, it’s no wonder so many brands and businesses include inbound marketing in their strategies.1. Cost-effective2. Unintrusive3. BroadWeaknesses of Inbound Marketing
For B2B marketers, it’s often hard to explain the value of inbound marketing to executives who just want to see those leads flowing in and converting. It’s no longer a new approach and methodology, and yet there are reasons brands sometimes hesitate to prioritize inbound marketing activities.1. Slow to show results2. Harder to measure3. ImpersonalBrewing Your Marketing Mix
Let’s go back to the question we started with: which should you be using – inbound or outbound? Understanding the strengths and weaknesses of each, you can see why both are necessary ingredients in your marketing mix. But how much of each, and when?A number of variables affect the inbound to outbound ratio of every brand, product, campaign, and even specific transaction. The impact of some might be less than of others, depending on your unique business and product.Deal SizeProduct TypeFunnel StagesThe Marketing Mix and Match
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of inbound and the push techniques of outbound, you can combine both to create an optimized lead nurturing and conversion process. It all depends on how well you know your target audience, and how willing you are to make the effort to cater to their needs along the journey down the funnel.